NEXT LIVE Booster October 5-9

The Brand Marketing Booster

Design, build and launch a world-class brand and marketing strategy with Markus Kramer

NEXT LIVE Booster October 5-9

The Brand Marketing Booster

Design, build and launch a world-class brand and marketing strategy with Markus Kramer

OCTOBER 5-9, 2020

Are you ready?


Do you want your brand to be recognized, maybe like Apple, Tesla, or Versace?
Do you want to outsell your competition (and not just because of price)? And do you want to build more customer loyalty? Welcome to the Brand Marketing Booster
(BMB) program, a unique approach to brand marketing that fast-tracks the most important concepts and theory into immediate practical application.


Create your own brand strategy while developing a deeper understanding of brand marketing. It is possible to have a world-class brand and marketing strategy and it starts with the Brand Marketing Booster program.

 

Taught by Markus Kramer, Expert @

Powering Brands.

Markus Kramer

Expert @ Powering Brands

 

 

Markus Kramer is a leader in brand theory and execution whose resume includes some of the most celebrated brands in the world. He is a visiting professor in strategic brand management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK) and MIT (USA). He is the author of The Guiding Purpose Strategy©. You will be getting a behind-the-scenes look at brand marketing at Harley-Davidson, Aston Martin, Ferrari, Fashion, Financial Services, Technology, NGOs, Start-ups and many more!

 

“In my day job I work for some really cool and powerful brands, so what I speak about is not just theory. I practice what I preach.”

The Brand Marketing Booster™ Program

The Brand Marketing Booster combines the best of live training with in-depth resources, peer-topeer discussion groups and support. The program is built on a powerful brand and marketing framework. Each layer of the framework gives you unique access to brand theory, case studies, practical how-to steps and even cost-saving insights.

 

Here’s what you’ll get...


  • Discover how to articulate your purpose, vision and values to create a powerful brand

  • Differentiate your brand beyond price and anchor it in the hearts and minds of your customers

  • Get a clear understanding of how your brand fits in a marketing strategy that creates sales

  • Learn how to see your market, competition and customers through a marketing lens

  • Build a simple segmentation model that makes targeting your audience more effective

  • Understand your customer journey and how to apply funnel dynamics to your marketing efforts

  • Learn how to execute a brand strategy with the impact of superstars, like Harley Davidson or Tesla

  • Get a practical method for evaluating, leveraging and measuring your marketing activities?

  • A toolkit that helps you tie up all brand and marketing angles into one powerful story?

Is This For You?

The Brand Marketing Booster program is designed to fast-track the often complicated and lengthy brand development process. Entrepreneurs, managers and aspiring leaders will learn from some of the world’s greatest brands and the theory behind their success. The goal is both learning and practical application.

More Than a Box of Videos

Each layer of the Brand Marketing Booster Framework leads you into a critical stage of brand development you can apply immediately in your business.

Access live training, peer group discussion and in-depth resources. It's like having a team approach to brand development all in one package.

​Five 1 Hour LIVE sessions

followed by Q&A

Daily power sessions Monday-Friday, highly condensed know-how tailored so you can easily grasp the key concepts quickly, learn from how successful brands and understand how you can apply these for your business.

  • Practice

    Put to work what you learnt for yourself with hands-on exercises, leading you from your vision to a marketing plan that works to boost your business.

  • LIVE Group

    Engage the peers in the group to soundboard your work in a safe and stimulating environment where everyone pulls on the same string – to get ahead!

  • Before you start

    I’ll get you started with the introductory outline when you sign up. We’ll cover all the nuts and bolts of the program and I’ll walk through The Brand Marketing Booster 

  • DAY:1 - The Power of Brand

    This is all about understanding how the power of Brand can help you grow. You’ll get to understand the function of brand plays for your business and why and how brands create desirability - and how to get more of it for yourself. You’ll work on the first section of the Brand Marketing Booster Framework and get to exchange with your peers.

  • DAY:2 - Build your Brand Model

    You’ll learn how to create your own brand values and shape your reason WHY (Purpose). Creating your own brand model that is perfectly suited for your business – from the inside out. Engage with your peers in the group to soundboard and bounce off your work.

  • DAY:3 - Connecting your Brand With your Customers 

    Learn how to apply focus to your brand by positioning it in the heart and minds of your target audiences. We’ll work through the key principles of positioning, why competition, distribution and pricing matter, how to segment your market and how to niche down. Clarify your message and hone it through the messaging the framework of The Brand Marketing Booster.

  • DAY:4 - Marketing that Sells

    Understand your customers and learn how to target them with the right message at the right moment. You’ll get to work on your own customer journey and we’ll use an effective and powerful model to help you think through how you create relevant, engaging marketing communication to create leads. You’ll also learn an effective way on how to think
    through the multitude of marketing channels and how to select the ones that work for you.

  • DAY:5 - Marketing Planning for Success

    Learn how to plan and time your marketing so that your brand comes to shine in a way you can manage – and afford. We’ll discuss how to create an effective marketing infrastructure for your business, how to budget and how to plan for success. Finally, we’ll summarize and in our final push you’ll hone and tie up your very own Brand Marketing Booster Framework – ready to rock!

Still not sure?

Here’s something I know about you…You value results: if you invest, you want to see results. Ideally, sooner rather than later. Right? That’s why I pulled out all the stops, threw away any highbrow theory and boiled down my years of experience and learning into the Brand Marketing Booster. It is my best work.

 

Yes, you can do this all on your own. You can also learn guitar on your own...but it’s a whole lot faster (and better) with an instructor and a program. So, let’s work together to fast-track your brand building experience.

Program Pricing

ONLINE

199 USD

299 USD


Immediate ONLINE access to view all
videos, frameworks, downloads, exercises and transcripts


Full Membership to
access the latest Brand

Marketing Booster Course


Access to the
INSIDE group (Facebook) for life to
soundboard your work and tap

into peers​


Receive a personal
Certificate of Completion


Plus get the extended
edition of the
Guiding Purpose Strategy
(eBook)​


Ideal for: individuals or teams
looking to brush up quickly on
the latest brand and marketing
know-how at their own pace.
The minimum recommended
time to complete the course is
one full day (10hrs) or
workshop-style over two-days


AVAILABLE OCTOBER 12

 


LIVE

299 USD

799 USD


Participate in the LIVE Brand Marketing Booster Course
(once per quarter)


FIVE LIVE sessions of one
hour each ​


Extended LIVE Q&A session
right after each LIVE module


Full Membership
to access the latest Brand

Marketing Booster Course


Access and view all
videos, frameworks,

downloads, exercises

and transcripts


Dedicated LIVE Group
(Facebook) to soundboard and
validate your work
during the course


Become part of the
INSIDE group (Facebook) for life​


Receive a personal
Certificate of Completion


Plus get the HARDBACK
Extended Edition of the

Guiding Purpose Strategy Book
with a personal
dedication sent to you
(including international shipping)


Ideal for: entrepreneurs and
professionals willing to invest
2-3 hours per day to build and
strengthen their brand to
create more sales. Requires

the ability to follow a fast-
paced course during one

week including exercises.


ULTIMATE

999 USD

1499 USD


All the benefits of the
LIVE package 


PLUS
Hone your plan even further by adding that extra layer of

expertise to sharpen your Brand
and create demand for it!


Send your completed
Brand Marketing
Booster Framework in for

review, analysis and critical commenting


Schedule a one-hour
individual or team LIVE
coaching session with
Markus Kramer and
discuss key aspects of
your brand and
marketing plan for your
business


Ideal for: individuals or teams
looking to brush up quickly on
the latest brand and marketing
know-how at their own pace.
The minimum recommended
time to complete the course is
one full day (10hrs) or
workshop-style over two-days


Get the GPS book and the BMB framework

Fully Updated and Extended Edition

The Guiding Purpose Strategy, A Navigational Code for Growth

The Brand Marketing Booster Framework is a powerful tool packaging the principle elements for brand and marketing success into an easy and powerful format.

Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and execute was exceptional.

Don Fetzer

President Baltimore Aircoil Company

You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom

Dr Graeme Codrington

CEO TomorrowToday Global

Michael Van der Sande

Managing Director Special Operations, Jaguar Land Rover

Going beyond the nuts and bolts of traditional marketing, Markus explains why and how strong brands are built from within.

Dr Moira Clark

Professor of Strategic Marketing, Henley Business School

Inspiring insights on how to navigate for professional and personal success through the lens of 21st century brand management.

Don Fetzer

President Baltimore Aircoil Company

Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and execute was exceptional.

Dr Graeme Codrington

CEO TomorrowToday Global

You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom

Michael Van der Sande

Managing Director Special Operations, Jaguar Land Rover

Going beyond the nuts and bolts of traditional marketing, Markus explains why and how strong brands are built from within.

Dr Moira Clark

Professor of Strategic Marketing, Henley Business School

Inspiring insights on how to navigate for professional and personal success through the lens of 21st century brand management.

certificate from the Brand Marketing Booster

Get Certified

Receive a personalized certification upon completion

Certificates are awarded for both the Brand Marketing Booster ONLINE and LIVE coursed.

Certificates are issued upon completion of all modules and the submission of your completed Brand Marketing Booster Framework.

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Frequently asked question

Answers to your most common questions


Why should I take The Brand Marketing Booster™ course?

What is the format of The Brand Marketing Booster Course?

When is the next Brand Marketing Booster Course taking place?

How much time does this program take?

How do I get a Certificate of Completion?

Upon completion of the course (all options) and the submission of your own Brand Marketing Booster Framework you will be awarded a personal certificate by Markus Kramer. This will only be issued if you completed all modules and submitted your work. You will receive your certificate as PDF. 

Do I need special hard or software to participate in your course?

How does the group engagement work?

Do you offer a money-back guarantee?

Can I send you my Brand and Marketing Plan for Evaluation and Feedback?

Yes! If you want additional expertise, you can choose the ULTIMATE Option and submit your Brand Marketing Booster Framework as well as any additional documents after completing the course. We will then find a suitable time to run through it together and I will provide you with specific feedback and recommendations. Please see the details outlined in the ULTIMATE package. 

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