APRIL 5TH, 2021
Are you ready?
Do you want your brand to be recognized, maybe like Apple, Tesla, or Versace?
Do you want to outsell your competition (and not just because of price)? And do you want to build more customer loyalty? Welcome to the Brand Marketing Booster™ (BMB) program, a unique approach to brand marketing that fast-tracks the most important concepts and theory into immediate practical application.
Create your own brand strategy while developing a deeper understanding of brand marketing. It is possible to have a world-class brand and marketing strategy and it starts with the Brand Marketing Booster program.
Taught by Markus Kramer, Expert @
Powering Brands.
Markus Kramer
Expert @ Powering Brands
Markus Kramer is a leader in brand theory and execution whose resume includes some of the most celebrated brands in the world. He is a visiting professor in strategic brand management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK) and MIT (USA). He is the author of The Guiding Purpose Strategy©. You will be getting a behind-the-scenes look at brand marketing at Harley-Davidson, Aston Martin, Ferrari, Fashion, Financial Services, Technology, NGOs, Start-ups and many more!
“In my day job I work for some really cool and powerful brands, so what I speak about is not just theory. I practice what I preach.”
The Brand Marketing Booster™ Program
The Brand Marketing Booster combines the best of live training with in-depth resources, peer-topeer discussion groups and support. The program is built on a powerful brand and marketing framework. Each layer of the framework gives you unique access to brand theory, case studies, practical how-to steps and even cost-saving insights.
Here’s what you’ll get...
Discover how to articulate your purpose, vision and values to create a powerful brand
Differentiate your brand beyond price and anchor it in the hearts and minds of your customers
Get a clear understanding of how your brand fits in a marketing strategy that creates sales
Learn how to see your market, competition and customers through a marketing lens
Build a simple segmentation model that makes targeting your audience more effective
Understand your customer journey and how to apply funnel dynamics to your marketing efforts
Learn how to execute a brand strategy with the impact of superstars, like Harley Davidson or Tesla
Get a practical method for evaluating, leveraging and measuring your marketing activities
A toolkit that helps you tie up all brand and marketing angles into one powerful story
Is This For You?
The Brand Marketing Booster program is designed to fast-track the often complicated and lengthy brand development process. Entrepreneurs, managers and aspiring leaders will learn from some of the world’s greatest brands and the theory behind their success. The goal is both learning and practical application.
More Than a Box of Videos
Each layer of the Brand Marketing Booster Framework leads you into a critical stage of brand development you can apply immediately in your business.
Access live training, peer group discussion and in-depth resources. It's like having a team approach to brand development all in one package.
Daily power sessions Monday-Friday, highly condensed know-how tailored so you can easily grasp the key concepts quickly, learn from how successful brands and understand how you can apply these for your business.
Practice
Put to work what you learnt for yourself with hands-on exercises, leading you from your vision to a marketing plan that works to boost your business.
LIVE Group
Engage the peers in the group to soundboard your work in a safe and stimulating environment where everyone pulls on the same string – to get ahead!
Before you start
I’ll get you started with the introductory outline when you sign up. We’ll cover all the nuts and bolts of the program and I’ll walk through The Brand Marketing Booster
DAY:1 - The Power of Brand
This is all about understanding how the power of Brand can help you grow. You’ll get to understand the function of brand plays for your business and why and how brands create desirability - and how to get more of it for yourself. You’ll work on the first section of the Brand Marketing Booster Framework and get to exchange with your peers.
DAY:2 - Build your Brand Model
You’ll learn how to create your own brand values and shape your reason WHY (Purpose). Creating your own brand model that is perfectly suited for your business – from the inside out. Engage with your peers in the group to soundboard and bounce off your work.
DAY:3 - Connecting your Brand With your Customers
Learn how to apply focus to your brand by positioning it in the heart and minds of your target audiences. We’ll work through the key principles of positioning, why competition, distribution and pricing matter, how to segment your market and how to niche down. Clarify your message and hone it through the messaging the framework of The Brand Marketing Booster.
DAY:4 - Marketing that Sells
Understand your customers and learn how to target them with the right message at the right moment. You’ll get to work on your own customer journey and we’ll use an effective and powerful model to help you think through how you create relevant, engaging marketing communication to create leads. You’ll also learn an effective way on how to think
through the multitude of marketing channels and how to select the ones that work for you.
DAY:5 - Marketing Planning for Success
Learn how to plan and time your marketing so that your brand comes to shine in a way you can manage – and afford. We’ll discuss how to create an effective marketing infrastructure for your business, how to budget and how to plan for success. Finally, we’ll summarize and in our final push you’ll hone and tie up your very own Brand Marketing Booster Framework – ready to rock!
Still not sure?
Here’s something I know about you…You value results: if you invest, you want to see results. Ideally, sooner rather than later. Right? That’s why I pulled out all the stops, threw away any highbrow theory and boiled down my years of experience and learning into the Brand Marketing Booster. It is my best work.
Yes, you can do this all on your own. You can also learn guitar on your own...but it’s a whole lot faster (and better) with an instructor and a program. So, let’s work together to fast-track your brand building experience.
Program Pricing
ONLINE
199 USD
299 USD
Immediate ONLINE access to view all
videos, frameworks, downloads, exercises and transcripts
Full Membership to
access the latest Brand
Marketing Booster Course
Access to the
INSIDE group (Facebook) for life to
soundboard your work and tap
into peers
Receive a personal
Certificate of Completion
Plus get the extended
edition of the
Guiding Purpose Strategy
(eBook)
Ideal for: individuals or teams
looking to brush up quickly on
the latest brand and marketing
know-how at their own pace.
The minimum recommended
time to complete the course is
one full day (10hrs) or
workshop-style over two-days
LIVE
299 USD
799 USD
Participate in the LIVE Brand Marketing Booster Course
(once per quarter)
FIVE LIVE sessions of one
hour each
Extended LIVE Q&A session
right after each LIVE module
Full Membership
to access the latest Brand
Marketing Booster Course
Access and view all
videos, frameworks,
downloads, exercises
and transcripts
Dedicated LIVE Group
(Facebook) to soundboard and
validate your work
during the course
Become part of the
INSIDE group (Facebook) for life
Receive a personal
Certificate of Completion
Plus get the HARDBACK
Extended Edition of the
Guiding Purpose Strategy Book
with a personal
dedication sent to you
(including international shipping)
Ideal for: entrepreneurs and
professionals willing to invest
2-3 hours per day to build and
strengthen their brand to
create more sales. Requires
the ability to follow a fast-
paced course during one
week including exercises.
ULTIMATE
999 USD
1499 USD
All the benefits of the
LIVE package
PLUS
Hone your plan even further by adding that extra layer of
expertise to sharpen your Brand
and create demand for it!
Send your completed
Brand Marketing
Booster Framework in for
review, analysis and critical commenting
Schedule a one-hour
individual or team LIVE
coaching session with
Markus Kramer and
discuss key aspects of
your brand and
marketing plan for your
business
Ideal for: individuals or teams
looking to brush up quickly on
the latest brand and marketing
know-how at their own pace.
The minimum recommended
time to complete the course is
one full day (10hrs) or
workshop-style over two-days
Get the GPS book and the BMB framework
Fully Updated and Extended Edition
The Guiding Purpose Strategy, A Navigational Code for Growth
The Brand Marketing Booster Framework is a powerful tool packaging the principle elements for brand and marketing success into an easy and powerful format.
Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and execute was exceptional.
Don Fetzer
President Baltimore Aircoil Company
You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom
Dr Graeme Codrington
CEO TomorrowToday Global
Michael Van der Sande
Managing Director Special Operations, Jaguar Land Rover
Going beyond the nuts and bolts of traditional marketing, Markus explains why and how strong brands are built from within.
Dr Moira Clark
Professor of Strategic Marketing, Henley Business School
Inspiring insights on how to navigate for professional and personal success through the lens of 21st century brand management.
Don Fetzer
President Baltimore Aircoil Company
Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and execute was exceptional.
Dr Graeme Codrington
CEO TomorrowToday Global
You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom
Michael Van der Sande
Managing Director Special Operations, Jaguar Land Rover
Going beyond the nuts and bolts of traditional marketing, Markus explains why and how strong brands are built from within.
Dr Moira Clark
Professor of Strategic Marketing, Henley Business School
Inspiring insights on how to navigate for professional and personal success through the lens of 21st century brand management.
Get Certified
Receive a personalized certification upon completion
Certificates are awarded for both the Brand Marketing Booster ONLINE and LIVE coursed.
Certificates are issued upon completion of all modules and the submission of your completed Brand Marketing Booster Framework.
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Frequently asked question
Answers to your most common questions
The Brand Marketing Booster course is a great way to help you design, build and activate your brand. You will learn the most important elements that make up great branding. From positioning your product or service in the hearts and minds of your target audience to clever and efficient marketing activation. These are tested and tried frameworks that work in real life. It’s a jump start and leap frogging course at the same time. There is simply no other course that will get you so much content in such a condensed format.
The BMB course is structured in an introduction module followed by five sharply focused brand and marketing teachings, complete with exercises, interactive group engagement in a closed Facebook Group during your work. And of course, you get to access all the Frameworks and Worksheets to help you towards the creation of your own brand and start marketing it. There is also plenty of more to read in the ‘Resources’ section on the learning platform, for anyone wanting to go deeper.
The greatest experience is participating in one of the LIVE courses. These take place four times a year at the start of each quarter and offer to most interactive way to engage in the course. But you can also complete the ONLINE course. This can be done ynytime and at your pace. Spread it out over a few weeks, choose to complete it during a weekend – or crack it in one long day!
The format is also well suited for teams. No matter whether startup, marketing team or a group of students.
The LIVE Boosters take place in the first week of each quarter. Starting time is 18:00 CET. For 2020 there is only one LIVE class scheduled: 5-9 October. For 2021 the dates are currently as follows: 4-8 January, 5-9 April and 5-9 July. Check out the website to see the upcoming boosters.
The ONLINE program can be completed any time of your choosing after October 10th 2020.
Completion of the full course is approximately 12-16 hours, depending on your pace, dedication and willingness to put additional time into it.
The introduction is module is 45minutes. Each Module is 90 Minutes (60 minutes of content and 30 minutes of Q&A). Please plan about 1-2hrs for readings and exercises for each module. To make the most out of your experience, it is highly recommended that you engage in the dedicated Facebook group.
Upon completion of the course (all options) and the submission of your own Brand Marketing Booster Framework you will be awarded a personal certificate by Markus Kramer. This will only be issued if you completed all modules and submitted your work. You will receive your certificate as PDF.
The learning platform is web based. There is no special software required. All you need is an up to date web-browser and ideally good broad band access. For best performance, we recommend you use Google Chrome and engage in the course on a tablet, notebook or desktop computer.
Although this is not a must, it is recommended you print off some worksheets (PDF) when working through these.
You will need a Facebook account for group participation. When you sign up, we will ask you for the email address you use for this account and you will then be granted access to the LIVE Facebook group (for the LIVE course) and either way to the INSIDE Facebook group. These are closed groups dedicated to students, professionals and entrepreneurs keen to learn, improve their brands and create demand for them.
These groups are here to provide a focused safe space to discuss ideas, concepts, work and soundboard with peers during your work.
I have taken every care to create a super interesting and highly effective course. It is packed with experience, teachings and exercises to help you learn, design, build and activate your brand. Please understand that refunds are not normally possible after you access the materials and participate in the LIVE sessions or engage in the working groups.
However, life is sometimes unpredictable. You can count on a full refund in the following circumstances:
You cannot start the course for personal reasons (refund is only possible if modules have not been accessed beyond the introductory module)
If you cannot complete your LIVE course in time (3 months) for circumstances outside of your control you will be offered to complete the course at your own pace or take a place on the next available LIVE course.
Yes! If you want additional expertise, you can choose the ULTIMATE Option and submit your Brand Marketing Booster Framework as well as any additional documents after completing the course. We will then find a suitable time to run through it together and I will provide you with specific feedback and recommendations. Please see the details outlined in the ULTIMATE package.
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