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The Brand Marketing Booster course is a great way to help you design, build and activate your brand. You will learn the most important elements that make up great branding. From positioning your product or service in the hearts and minds of your target audience to clever and efficient marketing activation. These are tested and tried frameworks that work in real life. It’s a jump start and leap frogging course at the same time. There is simply no other course that will get you so much content in such a condensed format.
The BMB course is structured in an introduction module followed by five sharply focused brand and marketing teachings, complete with exercises, interactive group engagement in a closed Facebook Group during your work. And of course, you get to access all the Frameworks and Worksheets to help you towards the creation of your own brand and start marketing it. There is also plenty of more to read in the ‘Resources’ section on the learning platform, for anyone wanting to go deeper.
The greatest experience is participating in one of the LIVE courses. These take place four times a year at the start of each quarter and offer to most interactive way to engage in the course. But you can also complete the ONLINE course. This can be done ynytime and at your pace. Spread it out over a few weeks, choose to complete it during a weekend – or crack it in one long day!
The format is also well suited for teams. No matter whether startup, marketing team or a group of students.
The LIVE Boosters take place in the first week of each quarter. Starting time is 18:00 CET. For 2020 there is only one LIVE class scheduled: 5-9 October. For 2021 the dates are currently as follows: 4-8 January, 5-9 April and 5-9 July. Check out the website to see the upcoming boosters.
The ONLINE program can be completed any time of your choosing after October 10th 2020.
Completion of the full course is approximately 12-16 hours, depending on your pace, dedication and willingness to put additional time into it.
The introduction is module is 45minutes. Each Module is 90 Minutes (60 minutes of content and 30 minutes of Q&A). Please plan about 1-2hrs for readings and exercises for each module. To make the most out of your experience, it is highly recommended that you engage in the dedicated Facebook group.
Upon completion of the course (all options) and the submission of your own Brand Marketing Booster Framework you will be awarded a personal certificate by Markus Kramer. This will only be issued if you completed all modules and submitted your work. You will receive your certificate as PDF.
The learning platform is web based. There is no special software required. All you need is an up to date web-browser and ideally good broad band access. For best performance, we recommend you use Google Chrome and engage in the course on a tablet, notebook or desktop computer.
Although this is not a must, it is recommended you print off some worksheets (PDF) when working through these.
You will need a Facebook account for group participation. When you sign up, we will ask you for the email address you use for this account and you will then be granted access to the LIVE Facebook group (for the LIVE course) and either way to the INSIDE Facebook group. These are closed groups dedicated to students, professionals and entrepreneurs keen to learn, improve their brands and create demand for them.
These groups are here to provide a focused safe space to discuss ideas, concepts, work and soundboard with peers during your work.
I have taken every care to create a super interesting and highly effective course. It is packed with experience, teachings and exercises to help you learn, design, build and activate your brand. Please understand that refunds are not normally possible after you access the materials and participate in the LIVE sessions or engage in the working groups.
However, life is sometimes unpredictable. You can count on a full refund in the following circumstances:
You cannot start the course for personal reasons (refund is only possible if modules have not been accessed beyond the introductory module)
If you cannot complete your LIVE course in time (3 months) for circumstances outside of your control you will be offered to complete the course at your own pace or take a place on the next available LIVE course.
Yes! If you want additional expertise, you can choose the ULTIMATE Option and submit your Brand Marketing Booster Framework as well as any additional documents after completing the course. We will then find a suitable time to run through it together and I will provide you with specific feedback and recommendations. Please see the details outlined in the ULTIMATE package.